The day started off beautifully. It was 75 degree, perfectly sunny, tank-top-and-flip-flop kinda weather.
Yes, if there is anything good you can say about Los Angeles, it's the weather.
So we had our latte, went to the park with our dog, went to the farmers market, and when we got home, the mail box was full of magazines. Really, can the day be any better?
But, nothing lasts forever. Our great day was ruined when we read that Metropolitan Home, one of the best modern decor magazines, is closing down. December would be its last issue.
Seriously, we just want to cry!
We wrote in a previous post about how all the great magazines are closing down-Gourmet, Domino, Blue Print, Southern Accents, InStyle Home, Cottage Living...Declining ad revenues are to blame. So is the Internet.
We don't know about you, but NOTHING on the Internet can substitute the feeling that you get when you open a fresh issue of glossy magazine full of amazing photography. Yes, there are tons of design blogs and all, but nothing can substitute the kind of awesome inspirations that professional designers can provide. Sure, we think it's great that Mary Sue did an awesome kitchen using Ikea, but we much rather see an amazing kitchen redesign on Met Home. Think about it, do you get more inspiration from someone say, Thomas Keller vs Rachel Ray?
So here is a thought for the magazine/newspaper industry: How about charging for content? Yes, Robert Murdoch got a lot of heat for saying this, but it is a valid argument. The industry has to pay for its cost of business, and as their readers, it is our moral obligation to help sustain them. Instead of paying $15 for a two-year subscription, charge a little more. Have some free content on the web, but charge for premium content.
We are so used to the idea that everything has to be free for us to use it, but at the end, the cost of paying nothing is that we end up having nothing in return.
Like everything else in life.
UPDATE: Looks like the media establishments are starting to charge readers for their content. Check out this NY Times article for more..