We love, love Reed Krakoff clothes. Have you seen it? He does amazing American sportswear. Classic, comfortable, and sooo classy...
What strikes us most about the below ad is how pretty the neutral room looks though. It's classic, modern and timeless. Like a perfect black dress.
For neutral, classic furniture like this, we like Bolier upholstery. Really pricey, but they are beautiful in person.
Here are some examples:
Bolier's web site.